Beer History Storyline
Advertising, Branding, and Consumer Culture
Trace how labels, trademarks, campaigns, packaging, sponsorship, and mass media transformed beer into a modern branded consumer product.
Chronological milestones
Sources and further references are available on each individual event page.
1872
Budweiser Bürgerbräu Exports Beer To The US
April 21, 1873
The Frankfurt Beer Riot Leaves Twenty People Dead
1876
Beer Brewed Under The Name “Budweiser”
January 1, 1876
Bass Registers the Red Triangle as Britain’s First Trademark
1906
Budweiser Budvar Enters The US Market
1907
Anheuser-Busch Registers The Trademark “Budweiser”
1917
Anheuser-Busch Only Allowed To Use The Name “Budweiser” In North America
1918
Sünner Advertises Its Beer as “Echt Kölsch”
February 1929
Guinness Launches Its First National Advertising Campaign
April 7, 1933
Budweiser Introduces the Clydesdales as a Brand Symbol
1960s
Duvel Introduces Its Distinctive Tulip Glass
1975
Miller Lite Launches the “Tastes Great, Less Filling” Campaign
1995
Goose Island Creates Bourbon County Stout
2003
The Alchemist First Brews Heady Topper
2009
BrewDog Launches Equity for Punks
October 22, 2010
Untappd Launches
May 1, 2011
Goose Island Is Acquired by Anheuser-Busch
January 22, 2013
The EU General Court Rules in the “BUD” Trademark Dispute
July 2, 2014
AB InBev Acquires Samson Brewery in České Budějovice
June 27, 2017
The Brewers Association Introduces the Independent Craft Brewer Seal
March 2, 2026
BrewDog Enters Administration and Its Core Assets Are Sold