Duvel Introduces Its Distinctive Tulip Glass

In the late 1960s, the Moortgat family introduced a distinctive tulip-shaped glass for serving Duvel. The brewery wanted a unique glass for its flagship beer, large enough to hold the full contents of a 33-centiliter bottle while still leaving room for its substantial head of foam. Its rounded bowl and narrowed rim also helped concentrate the beer’s aroma and present its pale color and carbonation clearly. Duvel describes the vessel as the first tulip-shaped beer tasting glass. Its close association with a single beer made it an influential example of brewery-specific glassware and reinforced the idea that glass shape formed part of the intended drinking experience. The Duvel glass later became an internationally recognizable brand symbol and inspired many similar glasses for Belgian and specialty beers.