Beer History Storyline
Non-Alcoholic Beer
Follow alcohol-free beer from prohibition-era substitutes to purpose-brewed products, sports marketing, dedicated breweries, and global 0.0% brands.
Chronological milestones
Sources and further references are available on each individual event page.
January 17, 1920
American Breweries Turn to Near Beer During Prohibition
1972
AUBI Introduces Modern Alcohol-Free Beer in East Germany
1979
Clausthaler Launches as a Purpose-Brewed Alcohol-Free Beer
2001
Erdinger Repositions Alkoholfrei as an Isotonic Sports Drink
2006
The First 0.0% Beers Reach the German Market
2017
Athletic Brewing Is Founded as a Dedicated Non-Alcoholic Brewery
May 12, 2017
Heineken Launches Heineken 0.0 Internationally
October 26, 2020
Guinness Launches Guinness 0.0