1953
Augustiner Introduces Wiesn-Edelstoff
In 1953, Munich’s Augustiner brewery introduced Wiesn-Edelstoff, the beer it identifies as its present-day Oktoberfestbier. The new festival beer followed the brewery’s introduction of its regular Edelstoff in 1925. Wiesn-Edelstoff became part of Oktoberfest’s pale-beer tradition, whose development extended across several decades. Pale beers had already appeared alongside Märzen before 1953, and darker festival beers continued to be served during the 1950s. The introduction therefore marks a specific brewery’s product milestone within the festival’s changing beer selection.
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Sources
These sources support the dating and historical claims in this entry.
Augustiner-Bräu. “Historie – Tradition und Brauchtum.” Chronology entries for 1925 and 1953.
Wagner, Markus. “Augustiner-Bräu (München).” Historisches Lexikon Bayerns, October 11, 2022. Section “Sortiment und Ausstoß.”
Stange, Joe. “Oktoberfestbier: Brewing the World’s Most Famous Party Lager.” Craft Beer & Brewing, September 9, 2021. Historical coexistence of pale beers and Märzen, including Augustiner Edelstoff Hell before 1953.
Krennmair, Andreas. “Oktoberfest-Märzen in the 1950s.” Daft Eejit Brewing, August 13, 2025. Transcribed Brauwelt analyses for 1953, 1954, and 1956 documenting variation in festival-beer color.
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