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Beer History Entry

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March 1896

Salvator Becomes a Protected Trademark

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In March 1896, the name Salvator was registered as a trademark at the Imperial Patent Office in Berlin for the Munich brewery associated with the Paulaner strong-beer tradition. The registration followed disputes over other breweries selling strong beers under the same name and established protection for Salvator as a commercial identity. Competing brewers developed alternative names ending in "-ator," including Triumphator and Maximator. This shared naming pattern became a recognizable feature of the Doppelbock tradition: distinct breweries could express a connection with Salvator through new names while developing their own strong beers. Salvator's influence thus extended beyond one brewery into the identity of a wider beer style.

Sources

These sources support the dating and historical claims in this entry.

  • German Patent and Trade Mark Office. "It's tapped!" Paulaner section. Records trademark DE 14743, its registration in March 1896 in Berlin, and the preceding disputes. An exact registration day is not asserted here.

  • Bayerischer Brauerbund. "Geschichte des Bockbiers." Supports the 1896 registration, competing use of the Salvator name, and the subsequent spread of alternative names ending in -ator.

  • Beer Judge Certification Program. "2021 Style Guidelines: 9A Doppelbock." Corroborates the association between Salvator's protected name and Doppelbock naming traditions.

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