Salvator Service Moves to the Nockherberg

In 1861, Salvator strong beer was served for the first time in the Zacherl-Keller on Munich's Nockherberg. The annual public tapping moved uphill from the brewery's earlier drinking venues near Neudeck. The new venue gave Salvator a prominent setting in Munich's public beer culture. The occasion developed into a popular festival accompanied by musical and comic performances. In 1891, the humorist Jakob Geis appeared as a festival speaker, helping establish the speaking tradition associated with the annual Salvator tasting. The Nockherberg celebration subsequently became known for satirical speeches about Bavarian politicians as well as for its strong beer.