Georg Schneider Founds G. Schneider & Sohn in Munich

In 1872, brewmaster Georg Schneider I and his son Georg Schneider II founded G. Schneider & Sohn in Munich. Georg Schneider negotiated with the Bavarian Hofbräuamt and acquired the wheat-beer brewing right that the royal Hofbräuhaus no longer needed, becoming the first commoner granted the right to brew wheat beer in Bavaria. Father and son also obtained the former Maderbräu property in Munich’s Tal district, where they established their private wheat-beer brewery. The brewery was founded while bottom-fermented beers were becoming increasingly popular and the Hofbräuhaus was considering abandoning wheat-beer production. New refrigeration technology further strengthened the rise of lager brewing by making bottom-fermented production less dependent on the season. Georg Schneider nevertheless believed that top-fermented Bavarian wheat beer had a future and brewed the first Schneider wheat beer in 1872. Its original recipe remains associated with Schneider Weisse’s TAP7 Mein Original. The Munich site became the original home of Schneider Weisse and remains connected with the family brewery as the Schneider Bräuhaus im Tal. Beer production was later transferred to Kelheim, where the Schneider family acquired the historic Weisses Bräuhaus in 1928.